Big Sexy Hair Blow Dry Volumizing Gel gives hair tremendous volume and adds thickness without alcohol or flakes. "Plump up" strands before blow drying for added fullness and medium hold. When applying Blow Dry Volumizing Gel, make sure your hair is damp, then pump into your hands. Work it completely through the hair, going from roots to ends. Blow dry to expand volume and pump up your hair big time.