Wash away your styling problems with Biolage Volumebloom Shampoo by Matrix, a gentle cleanser that adds lightweight volume to hair. Take control of your hair with this paraben-free shampoo inspired by the cotton flower. The unique powers of the cotton flower allow it to expand by increasing inner-fiber space, and Biolage plumps hair using similar technology. You can achieve up to 70 percent more volume after just one application when using this shampoo along with Volumebloom Conditioner and Full-Lift Volumizer Spray. You ll love the illuminating shine, body and bounce this cleanser delivers, and it's great for color-treated hair, too.