JOICO Blonde Life Violet Shampoo is a brilliant, brass-neutralizing cleanser free from Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
The gentle formula goes easy on delicate blonde hair, but still sends brass packing.
How To Use: Apply to wet hair. Lather, leave in 1-3 minutes. Rinse, and follow with Joico Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.