AG Set It Straight

Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.

• Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and Vitamin E keeping hair smooth, soft and repaired.


• Dimethicone copolyol – softens, shines and smoothes hair while providing thermal protection


• Silk protein – adds moisture, strength, elasticity and shine.


• Polyquaternium-10 – reduces static electricity, strengthens hair and provides sheen and suppleness.


• Herbal extracts – soothe the scalp while adding shine to hair.


• Dimethicone copolyol – softens, shines and smoothes hair while providing thermal protection.

When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports their families, and helps educate their children.