AG Set It Straight

Transform your waves into sleek, straight styles with AG Set It Straight, an argan-infused straightening lotion that gets to work quickly and effectively. With its humidity-resistant formula, this lotion keeps your hair smooth and frizz-free all day, while also acting as a powerful thermal protector.

The secret to AG Set It Straight's effectiveness lies in its powerful blend of ingredients. Sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and Vitamin E, helping to keep hair smooth, soft, and repaired. Dimethicone copolyol softens, shines, and smoothes hair while providing thermal protection. Silk protein adds moisture, strength, elasticity, and shine, while Polyquaternium-10 reduces static electricity, strengthens hair, and provides sheen and suppleness. Herbal extracts soothe the scalp while adding shine to hair, making this straightening lotion a truly comprehensive hair care solution.

To use, simply apply AG Set It Straight evenly through damp hair, then blow-dry smooth, applying tension with a brush. Watch as your hair is transformed into a sleek, straight style with a smooth factor of 5/5.

In addition to its powerful formula, AG Set It Straight is sourced using sustainable and organic farming methods, produced by local women of the Berber tribe in one of the poorest regions of Morocco. By using any AG Smooth product, including Set It Straight, you're helping to support these women, providing them with independence, supporting their families, and helping to educate their children. Enjoy beautifully straight hair while also making a difference in the lives of others with AG Set It Straight.